At Last, a professional practice marketing system that attracts more cosmetic patients while you relax and focus on medicine…


How To SIMPLY & EASILY
Attract All The New Cosmetic
Cases You Can Handle

Discover the Little Known Secrets To
Creating a New Cosmetic Patient Explosion
In Your Practice…100% Guaranteed!

 

Dear Doctor,

It’s a fact...

Traditional reimbursement and managed care cuts have made it essential for your practice to attract more cosmetic patients, and due to the turbulent healthcare environment increased cosmetic competition is worse than ever.

Unless you can compellingly educate your patients about the benefits you offer, and the skills you provide – they’ll just go to another provider down the street.

Simply put, growing your cosmetic practice today is harder than ever unless you discover the secrets for easily, effectively, efficiently and affordably attracting all the lucrative cosmetic patients your practice can handle.

So What's The Secret?

It's easy once you realize that some of the most important knowledge you need is not about cosmetic procedures -- it’s about marketing.

I know you probably think of marketing as a four letter word. But it’s really not. It’s not about being a ‘huckster’ or coming off as some kind of ‘slick’ used car salesman. Professional marketing when done right will enhance your image, build your name recognition and most importantly…get your phone to ring with lots of interested patients.

           
And it does not require spending tens of thousands of dollars on consultants, ad agencies or practice management experts who don’t produce results…just like these doctors found out:

“I have interviewed many marketing firms. The average charges were $25,000.00. The information you sent me thus far is the best I have ever received. I have never hired any of the advertising agencies because I thought they were all a bunch of rip-offs. They all wanted to evaluate my practice and my competition. I did not want or need that. I wanted implementation. That is what you have provided at a fraction of the cost…Thank you.” 
Norman Lepoff, M.D.
“…I have attended $8,000.00 consultations which gave less than 1/10 the info in your system.”
William Ehrlich, M.D.
“Our practice spent $20,000.00 on a renowned practice management firm last year and got 5 ideas to use – your marketing system is loaded with ideas! I can find 5 ideas on every page of your manual...” Dr. John M. Wise
 

Once you learn how to market your cosmetic practice the right way, you’ll be able to focus on medicine while the marketing takes care of itself (practically on auto-pilot).

Imagine never having to worry about your advertising or marketing. Think about how wonderful it would be to know your phone will ring and keep ringing with interested prospective patients…all eager for your services.

 

The Reason Why Almost Everybody Is Dead Wrong
About the Way They Try to Attract Cosmetic Patients

Most doctors I speak with will just follow what everyone else is doing. That’s the quickest way to waste thousands and thousands of dollars.

 
Almost every practice continues to rely solely on "name-building" or "image" type advertising. Image and name building is not what drives cosmetic patients into your door to exchange their hard-earned money for your services.

Just think for a moment: If name building and image type advertising really worked wouldn’t your practice be booming right now? Obviously something else is necessary.

By the way, to look at our professional journals you’d think the answer to all your problems would be buying yet another $150,000.00 laser or some other high-tech equipment. Well, I don’t think piling on another loan or lease payment is the solution to increasing your practice.
 
You see, to get different results you’ll need to start doing different activities
 
In fact, let me share with you the first “different” marketing lesson right now.
 

Marketing Lesson 1: Emotional Appeals

 

You have to realize that every decision you and I make is based on emotions and then we justify it with logic. And the same thing applies for everyone and anyone. It doesn't matter if they're rich or poor, young or old.

 
People are people.
 
And the same proven marketing strategies developed nearly 100 years ago, still hold true today, because people have and will continue to respond to self-serving emotional appeals.

Now, I'm not saying that you become "unprofessional." What I'm trying to show you is most doctors are so boring, dull, focused on their practice, their degrees, their nifty logo, etc...that people will not respond to their advertising.

Let me explain...

 

People only care about one thing:

WHAT'S IN IT FOR ME? 

 
They don't really care about you, about your practice or that beautiful girl in your yellow pages ads.       
                       
You see, patients are not buying cosmetic services, they only want the benefits those services give to them. The better you can show patients the advantage to themselves, the more likely you are to get their business.

This is a very important point. And once you realize this point, you're miles ahead of almost everybody else attempting to attract more cosmetic patients.

 
Here's an example to illustrate my point:
 
Patients don't want liposuction. What they want is beauty and sex appeal; they want firmer thighs, tighter butts, sleeker, and trimmer bodies, with less ugly fat -- and they don't care how you do it. So…
 

Give your patients what they want!

 
It's plain to see that people do want cosmetic procedures, since the amount of cosmetic work has continually multiplied over the last several years, and it will continue to rise.

Especially with the 76 million Baby Boomers getting older and looking to regain their lost youth, you couldn't have picked a more lucrative window of opportunity.

The Baby Boom generation's sheer numbers have dominated marketing in America since they were born. As babies they made Dr. Spock's "Infant and Child Rearing" the second best selling book in history, only behind the bible. Then as teens, baby boomers catapulted McDonald's and Coca Cola into massive corporate giants.

 
And now, you have a golden opportunity before you...
 
But here's a caveat:
 
If you go on believing all the myths you've been fed over the years by other well-meaning professionals then you'll never make the kind of income you deserve.  The half-truths and outright lies about getting your name out and keeping your name in front of people – it’s just not true.

That stuff won't work because it's never worked! (Unless you have the deep pockets and advertising budgets of Coca-Cola or IBM.)

What's more, all the fancy advertising agencies and practice management gurus can't grasp this fact.

But that’s just one of the problems with ad agencies. Most ad agencies are more interested in getting bigger clients, receiving fatter commission checks and winning awards for being creative, than they are in growing your practice.

 
In fact, these highly pretentious ad execs in their Armani suits, couldn’t give you results and proof their advertising was working if their lives depended on it.
 
So unless you like wasting huge sums of cash – you need results!
 
Like the kind I’ll show you using my innovative, direct response marketing strategies, all inside my huge practice building manual, called: “How To Cash In On More Cosmetic Cases: The Ultimate Guide To Getting More Cosmetic Patients In A Month Than You Now Get All Year”.
 
It's full of little-known pearls like:
 
  • Why you're sitting on a gold-mine and how to start profitably mining your patient files today.

  • The little-known secret to using small ads to get dozens and dozens of hot prospective cosmetic patients to CALL YOU!

  • How to get your patients to keep sending you a constant stream of income, each and every month, like clock-work.

  • How to get many more referrals without resorting to nagging or trickery.
 
Marketing Lesson #2: Creating Proactive Referrals

In the last bullet I mentioned getting many new referrals without nagging or trickery. Let's talk for a moment about referrals. The best part about referrals is how these patients come favorably predisposed to you. They'll typically want higher priced services and they usually will refer even more profitable patients to you.

I'm sure referrals and word-of-mouth are a substantial, dare I say important, part of your practice. With that said, answer this question:

Do you have a formalized referral system in place?

Most offices rely on referrals for somewhere between 20%-75% of their business. Yet these same offices give no thought whatsoever to having a system in place for referrals. They simply wait around and hope that referrals will come in.

We’ve always been taught that if our skills are good then referrals will automatically occur. Sorry, that’s just not good enough. Of course you will gather a few haphazard referrals but to really increase your referrals you need a proactive system. A way to compel patients to happily provide their friends and colleagues names and addresses to you and then a way to drive these referred patients directly to your office. And a little sign next to your business card won’t do it.

That’s why my system shows you in painstaking detail exactly how to set up a formalized, proactive referral system like nothing you've ever seen

In my system you'll get actual referral letters (all pre-done for you) and programs which will practically compel your current patients to refer (over and over again).

Not only will you learn how to get patients to hand you referrals -- but how about your colleagues?

I'll show you how to systematically increase your referrals from any professionals in your area with a ingenious method called "target farming" that makes sure they think of your name first when making referrals.

What's more you'll also uncover:

  • The simple secrets to leverage every activity you do. How you can do anything once and reap the benefits many times over.

  • An easy way to use patient newsletters that really drives patients into your office like crazy.

  • How to tap millions of dollars of goodwill, that surrounding businesses and other professionals have spent years developing (a virtually unheard of secret).

  • A simple technique for generating a flood of new patients eager for minor cosmetic procedures and then continually "upgrading" these patients to more profitable procedures.

  • How to reclaim "lost" patients using this simple reactivation technique!
 
Marketing Lesson #3: Mining Your Patient Files
 
And that brings us to our next marketing lesson. Did you realize your most profitable assets are your current and former patients? Most doctors never do.  Everybody is always so busy trying to chase after new patients that they completely neglect what they already have.
 
Discover The Fortune That Lies Hidden In Your Patient Files
 
You are literally sitting on a gold mine this very moment.
 
It’s true. The fastest, straightest path to developing massive practice growth is consistently going after your past and current patients. A recent study in Fortune magazine revealed that it is 7 times more expensive to get a new customer or patient than it is to sell a current one.

And there’s a good reason for that. It’s because your patients trust you, they have faith in your abilities, and they like you. So wouldn't it make sense to become proactive, even "ethically" aggressive -- in marketing to your existing patients?

You'll quickly find your easiest source of new profits using this one idea. It's downright expensive to get new patients. While the cost of reaching your existing patients is almost nothing

So you've got to continually follow-up your patients with letters, newsletters, and special events.

Just keep in constant contact with your patients.

But it can't be any mindless communications you would normally send out! It has to be self-serving for the patient. It has to be educational. It has to be full of benefits.

And it has to lead them to making the only rational decision they could possibly make -- to use your services.

How To Cash In On More Cosmetic Cases” will show you step-by-step how to keep servicing your greatest asset -- your patient base.

You'll discover:

  • The totally risk-free way of adding new services and procedures to your practice without spending another dollar on equipment.

  • How to get patients to tell you which new services or procedures they really want to get from you.

  • How to make even the most hesitant and timid patients respond to your marketing! (And the truth is most patients are scared to contact you.)

  • Learn how to stair-step your way to the big-money cosmetic procedures using this non-threatening strategy.

  • How to avoid the 12 worst advertising mistakes most doctors make.
 
Marketing Lesson #4: Advertising
 
Advertising is probably the single, biggest area where most doctors will throw away vast sums of money. Newspapers, magazines, radio, TV, direct mail – those all add to hefty sums if used improperly.

But not anymore because I want to share with you right now the secret that will instantly make you more money, the next time you run any advertising.

This tip is something not one doctor in a 100 understands about advertising.

Here's The Secret To Making Ads Pay Off:

Every ad must have a powerful headline to succeed! That headline needs to grab the attention of your ideal prospect and tell them "Hey-- this is for you!"

Keep this in mind; people don't really care how great you are. All they care about is what's in it for them, what advantage or self-serving benefit you can offer them. So you need to telegraph that advantage in the headline or else they will never know!


Here's Another Secret About Headlines:

Great headlines do not happen by accident. They only happen because someone uses a powerful system for creating headlines. And the right headline can mean the difference between a handful of patients, or a tidal wave of new patients coming through your doors.

The next time you glance over your colleagues' ads, or yours for that matter, pay careful attention to the headline. You'll see almost every doctor who advertises thinks their name or the practice's name is the biggest benefit or advantage to patients. Wrong!

So, wouldn't it make sense to make sure your advertising is the most powerful it can be? The kind that really gets prospective patients to stop dead in their tracks and start reading. The kind that makes them want to respond to your ad.

In other words, the secret to making patients practically line-up and beg you for your cosmetic services is simply using the right advertising.

If you just follow this one simple (but profound) tip you'll easily get 2, 3, or even 10 times more prospective patients responding to your ads. And your ad costs the same amount no matter how many people respond, that makes advertising the ultimate financial leverage.

And advertising is just one of the many topics I cover in full detail in my comprehensive marketing manual.

Now here's a quick list of what else you'll find in
“How To Cash In On More Cosmetic Cases”:

  • How to avoid no-shows for consultations.
  • Why results are the only thing that counts and how to measure them.
  • How to build your practice using layers and layers of successful marketing techniques with zero risk.
  • 7 low cost/no cost ways to skyrocket your practice!
  • Virtually unknown way to get free advertising in any media you want; newspapers, magazines, TV, or radio.
  • The correct way to use educational seminars.
  • How to have vendors and suppliers finance your marketing efforts (and be absolutely delighted).
  • How to model success practices from other industries to make quantum leaps in your own practice.
  • Why you must diversify and start producing multiple streams of profit for your practice.
  • How to make it practically impossible for any patients to say, "No" after a consultation.
  • The right way to use testimonials to win over reluctant patients (and the quick and easy way to get them using just one single piece of paper).
  • What photographs in brochures are really for.
  • How to get current patients to physically drag their friends into your office.
  • A 3 step, response driven model, which allows you only to talk with the hottest, most eager patients.
  • How to use free reports as "bait" for patients to CALL YOU!
  • How to quickly and easily create killer ads and those free reports, using a piece of equipment you already use.
  • How to use an 800# to suck qualified and interested cosmetic patients from out of the woodwork (and no the 800 line doesn't ring into your office).
  • How to know which magazines and newspapers to run your ads in without spending a dime (this is easy insurance).
  • 4 elements that must be included in every ad or letter for maximum response!
  • The 7 Secrets to making your Yellow Pages ad actually produce results (your yellow pages rep definitely does not know these).
  • How to write letters that always get opened, read, and make patients come to you like a heat-seeking missile -- even if they've never heard of your practice.

And that’s just the tip of the iceberg, here are a few more valuable pearls:

  • The secret, hidden desires every cosmetic patient really longs for (tap into these and you'll own your market).
  • How to package procedures and bonuses to perk up profits 30%-80%.
  • The single most important mind-set, which turns average income producing practices into wealth-building machines.
  • How to pay pennies on the dollar for items you would normally pay cash for everyday.
  • How to use your marketing machine to continually reduce your yearly taxes and then produce a windfall of profit the next year.
  • How to buy other doctor's failing practices and transform them into huge money-making cash cows!
  • Uncover how to keep following up on interested patients (and if you don't you're leaving at least 50% of your potential profits).
  • How to turn your marketing efforts on "auto-pilot" while you relax and go play golf.
  • Why sending out a brochure by itself is a huge waste of money and much, much more...
 
Using Any One Of These Strategies Could Literally
Help Your Practice Soar!
 
Now, just imagine if you started making only a handful of these tactics work for you.

 

How much more money would that be to your bottom line?

 
This system is unlike anything you've ever been exposed to. You won't find this information reading trade journals, attending industry shows or from any course you'll ever take.
                       
It's a completely unique system designed to optimize your profits and grow your practice beyond your brightest expectations. When I say system, I mean it. You get scientifically tested ads, phone scripts, letters, everything you need for creating a constant stream of new cosmetic patients and ethically garnering the most out of your existing patients.

But don’t take my word for it…

Here’s What Your Colleagues Had to Say
After Being Exposed to This Unique System:

 
“…Within one month the number of cases has significantly increased. We have also observed a significant increase in the number of interested patients…my wife is a graphic designer. She was skeptical at first but now she’s a believer in what you recommend. I can’t help but laugh when I watch the competition doing all the ‘wrong’ things. Your system works.”
Malcolm Edwards, M.D.
 
“…So far this year, I’ve spent $10,000.00 less on advertising, and taken in twice as much revenue as last year. I’ve been able to test market many different advertising spots at minimal cost, and watch my results before expanding to a full scale campaign…I consider your marketing program to be one of the best investments I’ve made since opening my practice…”
Richard S. Bragg, M.D.
 
“After reading your manual, I’ve totally changed my entire thinking about how to promote and market my practice. Without a doubt, you have the most unique and innovative marketing system I’ve ever seen for attracting new patients and getting additional revenue from them.”
Leonard Hochstein, M.D.
 
“…In just a few months he has helped to increase profits by almost 15%…I have made it [the manual] required reading for all my staff. It has increased productivity in our office by making each staff member conscientious of the ‘whole picture’ and emphasizing a ‘team effort’. I have found this to be an unexpected perk. If you are looking for a way to silence Managed Care worries for good, please read every word of his manual.”
James E. Fulton, M.D., Ph.D.
 
However, I know you may still be skeptical (I probably would be too). That's why I want to make it so easy for you to put my entire system to work --totally at my risk (I'll explain my bold guarantee in a minute).

Before we go on, I'm sure you probably have some unanswered questions and concerns. So here are some of the most common:

Q. "My practice is driven by word-of-mouth, all this "marketing" stuff isn't for me"

A. Yes, a great deal of your practice comes from word-of-mouth and it will continue to. One major focus of the system is to generate and help control word-of-mouth and referrals. There are many strategies and techniques in the system that you've never considered before that will accelerate your current referral sources.

 
Unless you shape word-of-mouth you have no control over what patients are saying. They could be talking about the great restaurant down the block from you or anything else. With this system you will get a true system for referrals and generating word-of-mouth.
 

Q. "Will all of this work for me in my part of the country? My patients are different."

 
A. People are people and they all respond to emotionally charged marketing, it just doesn't matter if you're practicing in a major city or out in the country. These marketing systems will work anywhere--guaranteed. The key factor is, you'll be using proven methods that work no matter what.
 

Q. "How long before I start seeing results with your system?"

 
A. Some techniques you'll see almost immediate results within 2 or 3 weeks. Others will take a little more time. Within a few months you will definitely see substantial results. But please understand if you don't apply any of these strategies, you won't see any results.
 
After Only 2 Months Here Is What One doctor
Had To Say About Results:
 

“I have to admit I was skeptical when I first purchased your program. Especially since I’ve tried all kinds of marketing ideas and strategies from other companies and consultants with only meager results…After having your system for only 2 months, I’ve already placed my first ‘advertorial’ style ad like you suggested, and I was amazed by the change in results. Instead of getting about 8 people to show up to my seminar, I now had 21 people. That’s almost 3 times as many people just by changing to your style of advertising.

My only regret is that I didn’t find your system earlier. Several months before I got your program I sent out 4,000 beautiful brochures for laser resurfacing to my patients and got back ZERO response…”

Anthony R. Barri, M.D.


 

Q. "How much do these marketing methods cost to implement?"

 
A. The investment will vary from a couple dollars to several thousand. Of course you'll begin with the strategies that you can afford first (while cutting your teeth on this system.) Then once you start seeing results, you can move on to the more expensive elements. But there's lots of no cost or low cost techniques included which generate tremendous results (7 to be exact).
 

Q. "You said your system is guaranteed. What kind of guarantee do you give?"

 
A. I give you the most daring, ironclad guarantee you'll probably ever see in print:

 

A Full 365 Day (One Year),
100% Unconditional Money Back Guarantee!

 

Use my complete system for up to 12 full months in your practice and if you're not positively amazed and excited about all the money you're going to make then I want you to send it back.

Study every money-making idea, read every page, listen to everything, and put this system to work in your practice for one year. You decide whether or not it works for you. Either it works for you or it doesn't. You are the sole judge and jury. And if it doesn't work, I'm the loser, not you.

Basically, if at anytime during the first year you don't feel you've got at least 10 times, or 1000%, the amount you've invested in this system, I honestly want you to return it.

Let me repeat, I sincerely and genuinely do not want you to keep this system unless you feel it's worth at least 10 times what you pay for it.

Re-read the above paragraph for loopholes if you like. You won't find any. My money-back guarantee is absolute. That's how sure I am you'll profit incredibly from my system--see if I'm right!



Click Here To Order Your System Now

 

I am completely committed to helping you succeed. Unlike other publishers of "How-To" information, we will never leave you wondering if you're on the right track or if you're doing something wrong.

Am I crazy to make such a no-lose, zero-risk offer like this? Maybe. Maybe not. All I know is that I want to build a relationship with you, and this is the best way I know how to get you to seize this opportunity.

Because I know that when you start adding zeros to your bottom line... once you start enjoying medicine again, and having more fun again--then I can count on you to be a satisfied customer forever and tell more doctors. Call me crazy but why else be in business?

Q. "You mentioned these marketing secrets are non-traditional, does that mean unprofessional?"

A. Almost everyone confuses "professionalism" in marketing with "professionalism" in practicing medicine. These non-traditional and innovative marketing methods are completely legal and ethical (they are never pushy, obnoxious or misleading).

 

Q. "Is your marketing manual really just another ‘pitch’ for a bigger, more expensive seminar or consulting?”

A. That’s a fair question…but the answer is no! What you’ll get inside the marketing program is really a completely self-contained way to handle all your practice marketing. You will become completely self-sufficient. I don’t deliberately leave out key components of the system so you’ll have to pay me thousands and thousands of dollars later to put the pieces together for you. What you get is absolutely everything you need to continually attract more cosmetic patients, on your own, without having to purchase or sign-up for anything else.

 

Q. "I'm still skeptical, I've been burned before by buying newsletters, books, and tapes that never really helped my practice."

A. Well I can understand how you feel. I've also been burned by services and businesses that didn't deliver what they promised.

Just one point about your natural skepticism. I've given you the fairest, most solid guarantee of any program on the market. Think about this: Do you or any other medical professional give a 100% money back guarantee?

This seems so simple; consider how much money is it worth to you if my system simply produced just one extra cosmetic patient?

 

Now what if I showed you how to generate only 2 or 3 new cash-paying patients each month? (I'm willing to bet it will be a whole bunch more once you begin using all my secrets!)

            Do you realize how much profit this can generate for your practice?

Let's wrap this up...

 

My system contains absolutely everything you need to start generating many more cosmetic patients, almost overnight. Just about everything is already done for you (you just need to plug in your name.)

And if you tried doing all of this yourself, you would easily spend years and thousands of dollars trying to duplicate what I've assembled for you--and still not get the results I can give you.

There's No Need To Reinvent The Wheel.
 Everything Is Ready For You, Absolutely Turn-Keyed,
and All Laid-Out For You Step-By-Step!

Take a look at what you get, with either the basic or the advanced system:

 
Basic System Component #1:

How To Cash-In On More Cosmetic Cases: The Ultimate Guide To Getting More Top Paying Cosmetic Patients In A Month Than You Now Get All Year’

This massive, jam-packed binder is the heart of the information for either membership. The manual shows you every available option for increasing the amount of money-making cosmetic patients coming to your office.

It's a huge collection of everything we talked about, all ready for you to begin unlocking your practice's unlimited profit potential. Simply put, it's:

The Greatest Gold-Mine of Sure-Fire Marketing Strategies for Attracting & Keeping Money-Making Cosmetic Patients All Crammed Into One Manual.

Here's a partial list of a few other virtually unheard of secrets you'll discover:


The exact words and letters to use when approaching other complimentary businesses and professionals, to generate tons of super-qualified patients for you (with almost zero cost).

A free 4" thick directory found in every public library to locate an almost endless supply of hot potential prospects.


How to turn one-time only patients into continuous, long-term, super-profitable patients!

Dozens of emotionally charged ads and sales letters for you to target all types of different cosmetic procedures.

How to get your ads read by 500% more people (newspaper and magazine editors use this secret and you will too).

How to scientifically raise your prices to achieve maximum profitability (and not one patient will ever mind).

How to immediately add 20%-40% of extra pure-gravy profit to each patient that comes in your door

How you can acquire patients at a loss and make obscene profits! (But only if you understand this simple strategy that none of your colleagues will ever recognize.)

This is just a fraction of what is revealed to you in this thick manual

Basic System Component #2:

‘Secrets of Attracting More Cosmetic Patients™’ – 6 Part Audio Set

 

You’ll also receive a complete set of my “Secrets of Attracting More Cosmetic Patients” program on audio CDs, covering over 9 hours of new material. You’ll be able to listen to these audios anywhere you are.

Whether driving in the car, working out at the gym or just lounging around the house, you’ll want to listen to these powerful audios over and over again to fully ‘imprint’ all the breakthrough ideas, concepts and techniques presented.

You’ll hear the ultra ‘hush-hush’ secrets for getting more patients in the door while you relax and focus on what you do best! Here’s what you can look forward to:


Call One: Instant Cash Flow Revenue Generators -
This call has only one purpose - cover every single quick and easy way to get immediate money rolling in! You’re going to be shocked at how much revenue is slipping through your fingers every single day.

Call Two: Referral Systems and Endorsements -
Most offices rely on referrals for somewhere between 20%-75% of their business. Yet these same offices give no thought whatsoever to having a system in place for referrals. They simply wait around and hope that referrals will come in. This call will focus on strategies and techniques that you've never considered before that will accelerate your current referral sources. Plus, I’ll let you in on the best way to tap into millions of dollars of goodwill, that surrounding businesses and other professionals have spent years developing (a virtually unheard of secret to flood your office with more patients).

Call Three: Working with your existing patient base and other internal strategies -
You are literally sitting on a gold mine this very moment right inside your patient files. It’s the fastest, straightest path to developing massive practice growth is consistently going after your past and current patients. Your patients trust you, they have faith in your abilities, and they like you. So wouldn't it make sense to become proactive, even "ethically" aggressive -- in marketing to your existing patients? You'll quickly find your easiest source of new profits using these ideas.

 


Call Four: Advertising, direct mail and yellow pages -
Advertising is probably the single, biggest area where most doctors will throw away vast sums of money. Newspapers, magazines, radio, TV, yellow pages, direct mail – those all add to hefty sums if used improperly. But not anymore because I want to share with you the secret that will instantly make you more money the next time you run any advertising. Plus, exactly how to skyrocket your response 500% or more!

Call Five: The Internet and email marketing -
The Internet is absolutely huge but the sad truth is nearly every doctor’s website I’ve looked at is missing the boat! Find out exactly how to capture email addresses and automatically follow-up on prospective patients without lifting a finger. Discover the real way to drive interested and qualified traffic to your website without going broke or spending tens of thousands on computer “geeks”. Your site can be in front of eager patients in 10 minutes or less. (Remember, I’ve lived and breathed the Internet for the last 6 years so this is going to one of the most eye-opening calls you’ll hear!)


Call Six: Ongoing Marketing
Our final call together is going to cover exactly what you should be doing month-in and month-out to ensure a steady flow of cases. You’ll see how to use a marketing calendar to plan your promotions. Find out an easy way to use patient newsletters that really drives patients into your office like crazy. Plus, you’ll hear exactly how to get your patients to keep sending you a constant stream of income, each and every month, like clock-work. And lots more…

System Component #3: (Advanced System Only)

The Advanced System includes all of the components described above, PLUS:

‘Cosmetic Patient Attraction Tool-Kits’
 
You’ll get a complete collection of Patient Attraction Tool Kits with everything you need for attracting more patients for each of these procedures:
Botox
Mesotherapy
Microdermabrasion
Restylane
Laser hair removal
Laser resurfacing
Contour Threads
Endermologie
Sclerotherapy
Hair restoration
Liposuction
Blepharoplasty
Breast Augmentation
 

Inside each kit you’ll find pre-done professional and proven:

  • Advertisements
  • Complete Letter library (for attracting new patients and for following up on prospects who don’t schedule procedures right away)
  • Postcards
  • Press releases
  • Telephone scripts
  • Special patient educational reports, etc.
 

You’ll be handed a CD-rom for each Patient Attraction Tool Kit
 with everything already done for you.

It’s all camera-ready and you just pop in your name, phone # and pictures (if you prefer). It couldn’t be easier!

 

Frankly, professional marketing materials like this would easily run you $3,000.00 - $5,000 per procedure or more, and it wouldn’t be designed by a person who knew the first thing about getting more patients to call you! These marketing pieces are all proven, tested and absolutely guaranteed to work for you!

You’re getting full reprint and usage licenses to any and all of the complete packages. (That’s easily over $20,000.00 in creative work at your disposal.)

Click Here To Order Now From Our Secure Order Page


Why You Must Respond Now:

First, why wait? Every day that goes by without this System in your possession, working hard for you, represents lost income for your cosmetic practice.

Second, the cost is subject to change, soon. This System will never be offered at a lower price.

Third, IF you respond right now, you will receive three important bonus gifts - absolutely FREE:


FREE Bonus #1:

Second Opinion Review of Your Marketing Materials ($1,500.00 value)

 

This is an extremely valuable service. In fact, this alone could be worth many times your entire investment.

Dr. Fairfield and I are hired by doctors and other professionals to provide marketing advice. We normally charge $500 per critique. (This is a real value -- if you call my office and do not identify yourself as a holder of a free critique coupon you will be charged $500.)

For example a doctor would send a copy of a letter or some ad, whatever. We tell them what's good, what needs work and what's really terrible.

Honestly, we don't pull any punches. This will be a real eye-opener for you. So if you're thin-skinned and can't bear having your "mistakes" pointed out, be forewarned.

You get 3 coupons for critiques of ads, letters, brochures, whatever, your choice. That's $1,500 worth of time and expertise--FREE!

FREE Bonus #2:

How to Profit from Your Yellow Pages Advertising” ($399 value)

 

Yellow page advertising is a very misunderstood media.. It’s the only place where prospective patients will turn to the directory and ‘seek’ you out. And it’s a pretty big percentage of people who let their fingers do the walking. There’s literally billions of dollars of goods and services sold every year through the Yellow Pages. And it’s exactly where the High-end BUYERS are!

In fact, with Yellow Pages, the audience is far more predisposed to buy than any other media. Consumers pick up the Yellow Pages to make a purchase a staggering 84% of the time! And industry statistics show the largest segment of Yellow Page buyers are high income earners (your ideal patients).

And the good news for you is that almost 2/3 of these people don’t have a specific organization in mind. That’s where you can profit!

The Problem With Yellow Page Advertising

  • It’s the most competitive media (you’re side-by-side with your competition).
  • It’s expensive.
  • It’s not like regular advertising that you can cancel after a month. With Yellow Pages you sign a contract for what’s essentially an annual lease of the space. Period.
  • You can’t make changes in your ad until next year, once it’s gone to press
  • Not a good media to test in. It would take 5 years to do 5 single variable tests.
  • You can’t choose where your ad appears on the page

But the absolute worst problem is how terrible Yellow Page advertising is…

 

85%-95% of all yellow pages ads I see are a complete and utter waste of money. I mean it - you’d be better off taking the money you spend every month and putting it into your kid’s college fund or taking a vacation. Advertisers simply take their business card and enlarge it - that’s called “Name, Rank and Serial#” advertising and nearly everyone in the directory does the exact same thing. That’s especially true if you have your clueless ad rep design your ad. They are simply TRYING to make your ad look exactly like the others in the directory.

But now here’s the solution! You’re going to get a special 1-hour CD interview with one of the country’s leading Yellow Pages experts, Larry Conn. Larry has over 27 years experience in the trenches using Yellow Pages to build up 3 different businesses.


On this eye-opening CD you’ll find out:

  • The biggest, dumbest mistakes most Yellow Page advertisers make that are costing them a fortune.
  • How to dominate your market and infuriate your competition.
  • Why you need a “secondary response” mechanism.
  • How to double the profitability of any Yellow Pages ad.
  • The 12 Yellow Page Response Mechanisms and much more!
Plus, you’ll also get the complete transcript from this private interview along with a confidential report I wrote strictly for Yellow Page advertising.
 
FREE Bonus #3:
"Jealously-Guarded Secrets To Getting Maximum Results For Minimum Advertising Dollars" ($259 value)

 

This guide takes you through the virtually unknown "little-tips", that can mean the difference between a good ad and a great ad.

Since the amount you pay for an ad determines whether or not it makes money. You'll learn the step-by-step process of negotiating "rock-bottom" ad space for up to 60% off the retail rate card. This is something nobody else would share with you.


To get the greatest yield for your ad dollar, you need to know little details like:


  • Where to position your ad for maximum readership in any newspaper or magazine. (And never pay a premium for it!)
  • Which kind of font to use for maximum results (it really does matter).
  • What to add before and after your headline for a 26% increase in readership.
  • How to protect your winning ads from ever being stolen by competing practices (it's absolutely free if you place this on all your advertising).


With this resource, you can be absolutely sure you'll start getting the maximum results with the minimum cost--guaranteed!



FREE Bonus #4: (Advanced System Only)

"How To Get $1 Million Worth of Publicity...Free!" Video DVD ($99 value)

 

This video "spills the beans" about everything you need to know to generate tons of free money-making publicity for your practice. The kind that produces clearly measurable cash profits. (That's the best kind!)

Free publicity is great not only because of the cost (free) but also the credibility it gives you. Third party endorsement from the media is 20 times more powerful than anything you could write by yourself in an ad.

The video is produced by a veteran of over 20 years in the PR field, who has used Publicity to land him on CNN, Johnny Carson, Phil Donahue and even Forbes magazine.

The secrets he shares in this video include:

  • How to conduct a publicity blitz for only 15-cents a target.
  • What to never say to a reporter who wants to interview you.
  • The 12 words you must say before you agree to an interview and much more.

Only through a special arrangement was I was able to get this profit-producing video for you.

 

FREE Bonus #5: (Advanced System Only)

Dr. Jim Fairfield’s ‘Top 5 Instant Fill-In-The-Blank Practice Promotions To Attract New Cosmetic Patients’ (Value $1500)

 

Here’s a huge bonus guaranteed to jumpstart your cosmetic practice earnings. My former student, Dr. Jim Fairfield (now my partner), has developed some incredible promotions that brought in 6-figures in weeks. One created $132,895.00 in revenue in just 6 weeks. Another created $65,000.00 2 months later to the same group. And then yet another brought in $131,114.00 in just 2 weeks. You’ll get to see all of those – and you are free to use them as if they are your very own!


This ultra-secretive and totally confidential assembly of promotions includes these winners and more! It’s all set up so you can just fill-in-the-blanks to insert whatever product or service you are promoting in your practice.
There’s no theory, no fluff and no blue-sky thinking. You’ll only get the exact proven and tested promotions Jim has used to generate hundreds of thousands of dollars in his ultra-successful practice.
 
FREE Bonus #6: (Advanced System Only)
Expert Marketing Consultation with Dr. Jim Fairfield ($750 value)

 

Dr. Fairfield is typically not available for private consultations via the telephone. However, when you purchase the advanced system right away, you’ll get a coupon for a half-hour one-on-one private consulting call with Jim.

You’ll spend 30 concentrated and focused minutes working on your practice and the “launch” of these new methods, or anything else you would like. For many people it will really all come together after a deep personal consultation. I’ve literally done everything I can to make it all come together in the system, but there may be a few nagging questions that need answering
.
During your time with Jim you’ll get advice and assignments. And he’ll expect you to report back. This is the best way for you to ask any questions and to find a way around any obstacle you're trying to hurdle

That's $750.00 more of Dr. Fairfield’s most valuable asset – his time!

 

Okay, so now I bet your next question is:
"What's this all going to cost me?"

 

Instead of thinking cost, you should consider investment. If you were to go to some ad agency or practice consultant and ask them to put together this whole package (I'd be surprised if they even could), they would charge you in the neighborhood of about $10,000 to $15,000 (and would NEVER guarantee results like I do!)

But, I'm not going to charge you $15,000 or $10,000 or even $5,000, seemingly the going rate for seminars these days (which don't even give you a quarter of the information I've assembled for you)!

Your entire investment is only $797 for the basic marketing membership package (plus $18.00 shipping and handling.) Or just $1097 (plus $26.50 shipping and handling) for the Advanced membership package.

Plus, you get $2,158.00 in free bonuses with the basic system and a whopping $4,507.00 in free bonuses with the advanced system!

But remember, you must take action right now. Don't set this aside-chances are too great you'll forget.

Think about your return on investment here: If you simply get one more cosmetic case from all the information contained in my massive system, you would already have paid for it many times over.

Take a look, at how inexpensive it really is to become a member, and how much you'll save by investing in this system right away:

Look at the Real Value Here: Separate
Purchase
Basic
System
Advanced
System
     

More Cosmetic Cases Manual     

$697    included   included
6 CD Audio Program $495 included included
Patient Attraction Toolkits $5135 N/A included
Second Opinion Coupons (3) $1500 included included
Yellow Pages Manual & CD $399 free free
Million Dollar Publicity DVD Video $ 99 N/A free
Dr. Fairfield’s Top 5 Promotions $500 N/A free
Private Consultation Coupon free $750 N/A ree
   
TOTAL VALUE $9,834.00 $3,350.00 $9,834.00
   
Your Price         $ 797 $ 1097
Total Savings   $2,553.00 $8,737.00
 

Plus both systems carry my iron-clad, bullet-proof, 100% unconditional, no-strings attached, money-back guarantee for a full 12 months!


Click Here To Order Now From Our Secure Order Page

You have two choices now:
    1. You can ignore everything I've said and go on with business as usual, while you keep getting what you're getting now and forever. Or...

    2. You can start using my guaranteed marketing system to kick your practice into overdrive -- the choice is yours (but the risk is all mine).

Look, if any of this makes even the slightest bit of sense, and you are serious about building a more profitable cosmetic practice...then why not explore this a little further? Since you've read this entire report, it must mean you not only want to be a survivor...but that you want to win, and win big!

And, if what you’re doing now is not working, I can promise you it won’t be working next week, next month or even next year! Or, if you’re already successful, then make a decision to do what all successful business people strive to do: better your best and continue to excel. These strategies will give you that extra edge!

While all of this is fresh in your mind, and before you put this aside, please take the time to place your order. All you need is a credit card, and our order form is 100% safe and secure.

You can call my office at 1-800-921-4329 to ask any questions you might have. Even if you're still skeptical, why not give us a call anyway? Who knows you might like what you find out, and if not, all you've done is spent a little more time checking this out further.

After all even the call is free -- so you don't have anything to lose!

 

I wish you the best in success!

 

Sincerely,

Yanik Silver
More Patients, Inc.
 
PS #1: If you only get one cosmetic patient from this entire collection of information--you'll have covered the entire investment in this program. Now imagine if you can bring in just one additional patient per month (that's more than 50 times the price of this system!) How much is that worth to you? That's just from one more cosmetic patient per month. Think about the return on investment with only 2 or 3 new patients a month.
 
PS #2: You want another reason, how about this -- your entire investment in either system is 100% tax deductible (ask your tax advisor).
 
PS #3: Think about this: You will easily spend thousands of dollars on new lasers, equipment and even computer programs for your practice, but that will not help you get more patients. My system is designed for 2 things – to get you more patients and to provide you with financial freedom. And just think how easy it (has been) to WASTE thousands of dollars on some Yellow Page or newspaper ad that doesn’t work at all, and falls flat on its face...
 
This system will save you more money than it costs!
Remember, you are not just buying books or tapes. You're joining us in an ongoing personal relationship and we’re going to be with you, to give you personal guidance and support every step of the way!
 

Click Here To Order Now From Our Secure Order Page

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